For solution providers
From Market Insight to Account Growth.
Each step is scoped and agreed with you. We coordinate; you and your partners keep responsibility for your own solution and delivery.
What we do
Six Steps. One Clear Path.
Market research
Understand where your solution belongs before committing to a local operation. We connect market context with specific buyers and commercial questions.
What you take away
- Buyer and competitor map
- Priority accounts and entry considerations
How the work connects
- Market demand
- Buyer landscape
- Competing alternatives
The direction
Priority opportunities
Solution assessment
Test relevance against real enterprise needs, existing alternatives and deployment expectations. Specialist reviews are coordinated where needed.
What you take away
- Fit and gap assessment
- Reference and readiness review
How the work connects
- Business fit
- Proven references
- Delivery readiness
The direction
Go, adapt or defer
Localization
Turn global capabilities into a proposition that Vietnamese decision-makers can evaluate. Localization goes beyond translated materials.
What you take away
- Localized value proposition
- Commercial packaging and adaptation roadmap
How the work connects
- Global capability
- Vietnam requirements
- Buyer proposition
The direction
A locally relevant offer
Partnering & GTM
Develop your route to market with focused account plans, relevant partners and consistent follow-through.
What you take away
- Partner shortlist and account plans
- Outreach and opportunity management
How the work connects
- Target accounts
- Stakeholder access
- Qualified pipeline
The direction
A focused route to market
Pilot & rollout
Coordinate a practical validation and delivery pathway with your experts, the buyer and specialist partners. Not every solution needs a pilot.
What you take away
- Scope and acceptance criteria
- Delivery coordination and escalation
How the work connects
- Success criteria
- Pilot validation
- Deployment plan
The direction
Evidence before scale
Account management
Keep the relationship moving after the first contract, with local account coverage and a clear expansion agenda.
What you take away
- Account reviews and renewal planning
- Expansion and cross-sell opportunities
How the work connects
- Adoption reviews
- Renewal planning
- Cross-sell opportunities
The direction
Long-term account growth
Deliverables are indicative and agreed for each engagement.
Our work is organized in three packages: Explore the fit (steps 01–02), Build your presence (03–04) and Grow the relationship (05–06). Scope and terms are agreed with you.
See the three packagesWhat TDM Is Not.
TDM is a Vietnam-based market development and commercial partner. We take responsibility for the commercial work we are engaged for.
Not a technology manufacturer or software vendor
You own the solution and decide on product, price and terms.
Not a systems integrator
Technical, legal and integration assessment is carried out by you and specialist partners. TDM coordinates.
Not a referral or sales broker
One accountable counterpart from research to signed contract and beyond. Every engagement has a defined scope and a defined output.
TDM introduces and explains solutions. It does not certify quality or compliance, does not provide legal advice and does not approve on behalf of any enterprise.
The market
Vietnam Is Growing Fast.
Growing enterprises need better tools.
[TODO-CONTENT: C-11 — confirm the figures before go-live]
- Real GDP growth, 2025
- 8.0%
- Highest in ASEAN-5 — Malaysia 5.2 · Indonesia 5.1 · Philippines 4.4 · Thailand 2.4
- FDI disbursed, 2025
- USD 27.6 billion
- +9.0% year over year — investment and manufacturing expansion
- New enterprises, 2025
- 195,100
- +24.1% — the digital economy reached 14.0% of GDP, targeting 30% by 2030
Sources: ADB Asian Development Outlook, September 2026; General Statistics Office of Vietnam, January and October 2026.
The gap we fill
- No commercial counterpart in Vietnam who owns the pipeline
- No one who follows the opportunity from research through to signature
- No one who develops the account after go-live — renewals, expansion, cross-sell
Selling to Vietnamese institutions
Know the Buyers. Know How They Buy.
A practical view of who buys financial technology in Vietnam and the path a purchase usually takes.
The buyers
- Domestic banks
- 49
- Joint-venture banks
- 2
- 100% foreign-owned banks
- 8
Plus finance companies and securities firms.
[TODO-CONTENT: Q3 — source and date for the bank counts]
Where providers often get stuck
- Long decision cycles with several approval levels
- Security, data and hosting requirements raised late
- Proposals not adapted to local context and language
A typical buying journey
- Need and sponsor identified
- Market scan and shortlist (RFI)
- Proof of concept or pilot
- IT security and compliance review
- Approval and procurement
- Contract and implementation
General guidance; each institution has its own process.
Regulatory checklist
Know the Rules Before You Enter.
Key regulations that financial institutions in Vietnam apply when they buy technology. TDM helps you prepare for them.
Information system security
Circular 09/2020/TT-NHNN
Banks assess your security controls, including for outsourced IT services.
Online banking security
Circular 50/2024/TT-NHNN, amended by Circular 77/2025/TT-NHNN
Requirements on authentication and application security for online and mobile services.
Open API
Circular 64/2024/TT-NHNN
Standards for connecting third-party services to banks through APIs.
Personal data protection
Law on Personal Data Protection 2025; Decree 356/2025/ND-CP
Rules on processing customer data, consent and cross-border transfer.
Cybersecurity and data storage
Law on Cybersecurity 2025 (effective July 1, 2026)
Certain data may need to be stored in Vietnam.
Payment services licensing
Decree 52/2024/ND-CP; Circular 40/2024/TT-NHNN
Payment intermediary services need a license from the State Bank of Vietnam.
Reference list, updated October 2026. Requirements depend on your solution and the institution. This is not legal advice.
[TODO-CONTENT: C-10 — confirm the list and the update month]
Why TDM
Why TDM, Rather Than Going Alone?
Vietnam's market offers great opportunity, but it is also complex. Don't find your way alone. Have a trusted local partner by your side.
| Topic | Launching on your own | Working with one other party | With TDM Partners |
|---|---|---|---|
| Market know-how | Learn the market, buyers and regulation from scratch. | Depth is often limited to one segment or one network. | Our founders have long careers inside Vietnamese financial institutions, with firsthand understanding of how they operate and the regulatory context they work in.[TODO-CONTENT: Q3 — confirm the founders' experience claim] |
| Access to decision-makers | Cold outreach and long waits to reach the right person. | Access is limited to that party's own contacts. | Relationships at leadership level across commercial banks, finance companies and securities firms: people who can make decisions.[TODO-CONTENT: Q3 — confirm the leadership-level claim] |
| Validation before scaling | Real market feedback only comes after you have committed. | Often moves straight to selling. | We are selective. We assess fit first and run a pilot where one is needed, before we take the solution further. |
| Protection of your information | You manage every disclosure yourself. | Terms vary from party to party. | A clear confidentiality commitment, set out below. |
General comparison; every situation is different.
Our role
Bridging Global Solutions with Local Needs.
TDM Partners acts as a commercial partner and coordinator on the ground. We help global solution providers reach enterprise buyers in Vietnam, starting with financial institutions, and give buyers a local counterpart to coordinate with.
The buyer decides what to purchase and how far to use it. The provider decides on product, price and terms, provides the solution and technical expertise, and is responsible for the SLA. Specialist partners perform their agreed responsibilities. TDM coordinates according to the agreed engagement scope.
Financial Institutions in Vietnam
Share business needs and objectives
Develop · Coordinate · Follow through
Global Solution Providers
Provide solutions and domain expertise
Our commitments
What You Can Count On.
Three commitments we make to everyone we work with.
Your information stays protected
Documents and information you share with TDM Partners are kept confidential under NDA, during and after our engagement. If we do not end up working together, your information stays protected.
[TODO-CONTENT: C-13 — confirm the NDA commitment]
Selective, and piloted where needed
We do not take on every solution. We work with solutions already running in production, assess fit first and run a pilot where one is needed.
Two contracts, clear roles
The provider pays TDM for market development services. Buyers purchase the solution directly from the provider; TDM never charges the buyer. Who pays TDM, and for what, is written into the contract.
Get in touch
Tell Us About Your Solution.
Whether you are exploring Vietnam's market or already have a target institution in mind, we are here to start the conversation.